Hana Financial Research Institute has released its “2026 Korea Wealth Report,” highlighting emerging trends among high-net-worth individuals and introducing a new category of affluent individuals known as “K-EMILLI.”
The report defines K-EMILLI as individuals under the age of 50 who have accumulated more than 1 billion won (approximately $750,000) in financial assets within the past decade. It analyzes their wealth-building strategies and investment philosophies in comparison with the broader wealthy population.
According to the report, K-EMILLI individuals are relatively mainstream in profile, with an average age of 51 and many residing in the Seoul metropolitan area. A significant portion are salaried workers rather than business owners or professionals, but they maintain multiple income streams and high earning capacity.
Their wealth accumulation strategy typically begins with savings, followed by income growth through self-development and expansion into financial investments such as stocks. More recently, they have diversified into alternative assets including gold, art, and startup investments.
In terms of portfolio composition, K-EMILLI individuals tend to allocate a higher proportion of their assets to financial investments compared to traditional wealthy groups. They also show stronger interest in overseas stocks, digital assets, and alternative investments, and are more likely to view financial investments as more effective than real estate for wealth growth.
The report also indicates a broader shift in asset management strategies among wealthy individuals in 2026. The share of real estate in asset portfolios has declined, while financial assets have increased. Many are planning to rebalance their portfolios by reducing real estate holdings and expanding financial investments, with higher expectations for returns.
Wealth transfer strategies are also evolving. A majority of wealthy individuals have established plans that combine inheritance and gifting, often favoring liquid financial assets over real estate due to ease of management and division. Younger wealthy individuals, in particular, show a stronger preference for transferring financial assets such as stocks.
Additionally, the report highlights the role of social networks and communities in wealth accumulation. Participation in regular gatherings is higher among wealthier individuals and is associated with more active investment behavior and stronger engagement in philanthropy and socially responsible consumption.
The institute noted that K-EMILLI represents a new generation of affluent individuals who build wealth through proactive financial investment rather than inheritance or business ownership, signaling a structural shift in wealth creation and management in Korea.
