Vine Group is expanding its education-focused social contribution activities to support the healthy growth and future planning of adolescents. The company said it will sponsor the 2026 4th Korea Youth Coaching Conference, scheduled to take place on August 12 at the Vine Group Building in Seoul.

Organized by the Youth Coaching Psychology Association, the conference will be held under the theme “Coaching, Depicting the Lives of Youth.” With the slogan “Questions That Nurture Life, Coaching That Creates Direction,” the event aims to provide practical educational guidance for parents of teenage children, school teachers, and professionals in youth coaching and counseling.

The conference will be supported through Vine Group’s social contribution project, with all participation fees covered by the sponsorship. As a result, anyone interested in education will be able to attend free of charge.

A Practical Coaching Platform for Youth Growth and Career Planning
This year’s conference will expand in scale from previous editions and run as a full-day program from morning through afternoon. The morning session will open with a youth mind-coaching talk show led by counseling and education expert Lee Ho-seon under the theme “Questions That Open the Mind, Coaching That Opens Closed Doors.”

Participants will then be able to choose lectures based on their areas of interest. Education journalist Lee Chun-hee will discuss changes in South Korea’s 2028 college admissions system and how they can be approached as an opportunity for student growth. Cognitive scientist and coach Jeong Hong-cheon will present “How to Turn On Study Dopamine,” focusing on learning motivation and self-directed study habits.

The afternoon program will feature practical lectures designed for use at home and in school settings. Financial and economic education expert John Lee will present “Wealth School Starting in Our Living Room,” outlining approaches to children’s financial education. Parenting education expert Choi Min-jun will share coaching-based discipline and self-esteem education strategies in a session titled “To Mothers Whose Voices Grow Louder Every Day.”

A prize drawing will also be held for participants at the end of the event.

The conference will be operated in a hybrid format, combining an offline audience of up to 500 participants with real-time online streaming. On-site participants will have access to special counseling opportunities with Lee Ho-seon, as well as professional psychological assessment experiences and other interactive programs.

The Youth Coaching Psychology Association said the conference is expected to offer practical insights and educational direction for parents and education professionals seeking better ways to support adolescent growth and career planning.

Vine Group has pursued various education initiatives based on the value of “human growth” and has continued to carry out educational support activities for adolescents and parents. The company described this sponsorship as part of its broader social contribution efforts to help young people take ownership of their lives while providing parents and teachers with practical educational guidance.

“The growth of adolescents is a shared responsibility that must be shaped together by families, schools and society,” a Vine Group official said. “We hope this conference will serve as a meaningful opportunity for parents and education professionals who are concerned about the healthy growth and proper career planning of young people.” The official added that Vine Group plans to continue expanding social contribution activities that broaden opportunities for growth through education.

On-site participation in the 2026 4th Korea Youth Coaching Conference is limited to 500 people on a first-come, first-served basis and may close early. Registration and detailed schedule information are available through the official website of the Youth Coaching Psychology Association.

Korean version available here