Genesis is set to accelerate its brand expansion over the next decade with a focus on “Luxury High Performance.” During the Magma World Premiere held on November 20 at Circuit Paul Ricard in France, the automaker unveiled its first high-performance model, the GV60 Magma, alongside a long-term performance strategy.
The GV60 Magma is the first mass-produced high-performance electric model based on last year’s concept. The vehicle features a low and wide stance, a Magma-exclusive three-hole design, maximum torque of 790 Nm, 0–200 km/h acceleration in 10.9 seconds, and a top speed of 264 km/h. A dedicated virtual sound system, Magma Drive Mode, Boost Mode, and Launch Control deliver a distinctly immersive driving experience.
The exterior emphasizes performance with black high-gloss accents, dark metal materials, wide tires, a lowered roofline, and a rear spoiler for enhanced stability. Inside, the cabin incorporates suede-like Shamude, orange and gray stitching, and exclusive seats and steering wheel elements to highlight the Magma identity.
Precise control and powerful output allow the GV60 Magma to offer balanced stability and comfort. Genesis applied advanced suspension technologies—including rear motor output optimization, ECS, EoT, and a dual-layer bushing design—while improving NVH performance for a quieter ride.
Driving engagement is further enhanced by Magma-exclusive driving modes, Boost Mode, Launch Control, HPBC, and a Virtual Gear Shift system (VGS). An exclusive digital interface and e-ASD+ audio system increase driver immersion. The model will begin global rollout starting in Korea in January next year.
Genesis also revealed the Magma GT Concept, a performance-oriented sports car that previews the brand’s high-performance direction for the next decade. Combining GT racing heritage with the brand’s signature “Athletic Elegance,” the concept features a low front hood, boat-tail cabin, and aerodynamically optimized design.
With the GV60 Magma, Genesis aims to define luxury high performance not through raw speed alone but through refined dynamics, emotional engagement, and balanced driving character. The model serves as the foundation for the brand’s expansion and evolution over the next ten years.
