MARBLEX, a blockchain-focused company, is accelerating efforts to expand its Web3 ecosystem by introducing an experiential NFT project based on the globally popular intellectual property (IP) ‘The Seven Deadly Sins’ from Japanese publisher Kodansha.
MARBLEX announced on July 30 that it has launched ‘The Seven Deadly Sins: Revival of the Commandments NFT’, a new project under its IP-based experiential service ‘NFT Adventure.’ The service allows users to collect character NFTs based on the original universe and participate in various missions to enjoy interactive Web3 content.
Unlike traditional NFT projects focused primarily on ownership and trading, MARBLEX’s latest offering emphasizes user participation and engagement by combining collectible digital assets with gameplay-style experiences. Through this approach, the company aims to lower entry barriers for mainstream users and expand the reach of blockchain-based content.
‘The Seven Deadly Sins,’ published by Kodansha, is a global hit franchise with more than 55 million copies sold worldwide. The IP has also demonstrated strong success in the gaming sector. Netmarble’s mobile RPG ‘The Seven Deadly Sins: Grand Cross’ surpassed 70 million global downloads, while the cross-platform open-world RPG ‘The Seven Deadly Sins: Origin’ achieved top rankings in the free-to-play category on the PlayStation Store across regions including the United States, Canada, Europe and Asia.
To celebrate the launch, MARBLEX will distribute 20,000 experiential NFTs free of charge. Among users who acquire the NFTs and complete all missions, the first 4,000 participants will receive additional special rewards. The company will also host various promotional events, including airdrops, to encourage global user participation.
The latest launch reflects a broader shift in the Web3 industry toward utility-driven NFT services that focus on real user experiences rather than simple ownership. By leveraging a widely recognized global IP, MARBLEX expects the project to attract both existing blockchain users and fans of the franchise, creating new opportunities for community growth and engagement.
Industry observers expect the project to strengthen MARBLEX’s position in the global Web3 content market by combining strong IP fandom with interactive digital experiences. The company’s strategy is aimed at increasing user retention, expanding blockchain adoption, and building a sustainable IP-based NFT ecosystem.
MARBLEX previously gained attention with its first NFT Adventure collaboration, ‘Kongya Restaurantz NFT,’ which sold out all available NFTs within a day of launch. Following the success, the company plans to continue introducing new experiential NFT services featuring various popular IPs.
A MARBLEX official said, “We will continue expanding Web3 experiences by utilizing globally recognized IPs and creating content that allows users to enjoy blockchain technology in a more accessible and engaging way.” The company added that it will strengthen partnerships and enhance the utility of its NFT ecosystem through diverse content offerings.
