Gibraltar, October 29 – Xapo Bank, a pioneering private bank providing financial security and wealth growth opportunities in the Bitcoin era, has launched its ‘Share Your Belief’ activation, as part of its partnership with Aston Villa Football Club. This activation enables Villa supporters to have their messages of support emblazoned around the ground, including embroidered onto the Aston Villa dugout headrests at Villa Park during selected matches.
Officially launching today, ‘Share Your Belief’ was teased over the weekend, with fan quotes shared over the big screen at Villa Park during Aston Villa’s 1-0 win over Manchester City. To take part in the competition, Villa fans are invited to submit their personal message of support through Xapo Bank’s dedicated microsite. Submissions are now open, and the final submission close date is 23:59 GMT on November 21, 2025.
Alongside dugout headrests, selected messages may also appear on the giant screen at Villa Park, as well as matchday programmes, and across digital and social media channels during the 2025/26 season. The reveal of the selected beliefs that will be embroidered into the back of headrests will be revealed at Aston Villa’s match against Arsenal, on December 6th.
This is the latest activation between the two organisations, since Xapo Bank announced its partnership with the football club in July this year. This activation gives Aston Villa’s global fanbase of 358 million with the opportunity to stitch their belief into the very fabric of Villa Park.
Seamus Rocca, CEO of Xapo Bank, said: "Share Your Belief gives Villans everywhere the chance to share their messages of support with the club. Aston Villa’s fans around the world have shown resilience, patience, and a commitment to the long game – values that resonate deeply with us at Xapo. Now, we’re giving those fans the opportunity to make their voices a part of Villa’s story."
Xapo Bank is one of the world’s oldest Bitcoin custodians. Established in 2013 and renowned for its legacy as the high-security ‘Fort Knox of Bitcoin’, it was one of the first crypto companies globally to be awarded a banking licence, which it passported into the UK in August 2024. Today, members can build, protect, and transact with their Bitcoin seamlessly through a fully licensed and regulated banking framework.
