CJ OliveNetworks is supporting the advancement of hyper-personalized marketing for major e-commerce companies by leveraging global digital marketing solutions and professional consulting capabilities.
As the importance of AI-driven hyper-personalized marketing continues to grow, e-commerce companies are increasingly adopting advanced digital marketing solutions. At the center of this trend is marketing technology, or martech, which combines marketing and technology to analyze customer preferences and behaviors using AI and data, delivering tailored customer experiences.
CJ OliveNetworks provides martech solutions through its official reseller partnerships with CRM automation platform Braze and data analytics solution Amplitude. The company further strengthens marketing effectiveness by combining these technologies with consulting expertise from its data marketing specialist team, Maxonomy.
Using Braze, CJ OliveNetworks enables integrated management of messaging channels such as email, app push notifications, and SMS, while automatically delivering real-time, personalized messages based on customer data. AI analyzes purchase history and visit frequency to deliver customized content through the most appropriate channel at the optimal timing, enhancing customer satisfaction.
In addition, Amplitude allows precise analysis of customer behavior data, visualizing purchase journeys and preferred categories to support data-driven decision-making for businesses.
CJ OliveNetworks has applied Braze-based personalized messaging to CJ ONE, its lifestyle membership platform, analyzing member app behavior to deliver point notifications, benefit recommendations, and event alerts, thereby enhancing the overall app user experience.
The company also supports hyper-personalized shopping environments for major domestic commerce players such as Lotte Shopping and Shinsegae International by providing customized martech solutions and professional consulting. On LOTTE ON and Lotte Department Store Mall, customer-specific interest categories and usage patterns are analyzed to display personalized main banners, promotions, and coupons. On Shinsegae International’s digital platform Shinsegae V, data-driven product recommendations and event notifications are delivered through optimized channels.
Nam Seung-woo, Head of the AX Solution Business Division at CJ OliveNetworks, said that a company’s marketing competitiveness ultimately depends on how precisely it utilizes data and delivers differentiated customer experiences. He added that CJ OliveNetworks will actively support its clients’ marketing efforts by combining proven digital marketing solutions with deep consulting expertise.
