AI infrastructure provider Nebius is expanding its presence in Asia-Pacific, naming a new regional head as it targets markets including Singapore, South Korea, Japan, and India.
Nasdaq-listed AI infrastructure company Nebius, headquartered in Amsterdam, recently announced that it is expanding its operations in the Asia-Pacific region in response to growing demand for AI computing capacity across global markets. The company has appointed John Haarer as General Manager for Asia-Pacific and Japan to oversee its regional commercial activities.
Based in Singapore, Haarer will report to Chief Revenue Officer Marc Boroditsky and will be responsible for developing Nebius’s business across several priority markets, including Singapore, Japan, South Korea and India. The company said the appointment reflects a broader shift from initial market entry in Asia to a more formal commercial expansion strategy.
Haarer has more than a decade of experience in regional go-to-market and commercial leadership roles. Before joining Nebius, he worked at Cloudflare and Twilio, where he helped expand operations across the Asia-Pacific region.
Nebius said it began establishing an early customer base in Asia over the past year and is now seeking to scale its regional presence further. The company is positioning itself to serve rising demand for infrastructure tailored to artificial intelligence workloads, particularly as companies developing large language models and other AI applications seek access to high-performance computing resources.
In comments released by the company, Boroditsky said Nebius had already taken initial steps into Asian markets and had started building a foundation for further expansion. He said Haarer’s regional experience made him a suitable choice to lead the next phase of growth in Asia-Pacific.
Haarer said the company sees Asia as an important region for AI development and indicated that Nebius aims to work with customers, partners and public-sector stakeholders dealing with AI infrastructure constraints. His remarks focused on demand for computing capacity and the need for infrastructure that can support commercial AI deployment.
Nebius said its Asia-Pacific expansion comes during a period of rapid growth for the company. It reported 479% year-over-year revenue growth in 2025 and said its contract backlog exceeds $20 billion. The company also said it has signed multi-year AI infrastructure agreements with Microsoft and Meta.
According to the company, Nebius holds $3.7 billion in cash and is targeting an annualized revenue run rate of $7 billion to $9 billion by the end of 2026. The company presented Haarer’s appointment as part of its transition in Asia-Pacific from an exploratory stage to a broader commercial buildout.
Nebius provides AI-focused cloud infrastructure covering data handling, model training and deployment, serving both startups and larger enterprises developing AI products and services.
