Lotte Chilsung Beverage has launched a new AI-powered shopping experience inside OpenAI’s ChatGPT, allowing consumers to browse and purchase drinks directly through conversational AI instead of traditional keyword-based online shopping.
“Recommend popular zero-sugar soda products.”
When that request was entered into ChatGPT, a curated list of recommended beverages appeared within seconds, complete with subscription availability and promotional discount information. Selecting a product immediately redirected the user to a purchase page, offering a noticeably different experience from conventional online shopping searches.
Lotte Chilsung Beverage recently introduced a dedicated app for its online shopping platform, Chilsung Mall, through ChatGPT’s “Apps in ChatGPT” feature. The service allows users to explore products, receive AI-based recommendations, and move directly to purchase pages without visiting a separate shopping website.
The setup process is relatively simple. Users can search for Chilsung Mall in ChatGPT’s “Apps” section and connect the service. Once linked, they can ask questions such as “What are the most popular beverages?”, “Which products are available for subscription?”, or “What diet drinks are selling well?” The AI then generates responses based on Chilsung Mall’s product catalog and promotional data.
In hands-on testing, the experience felt less like a standard product search and more like a conversational recommendation service. When asked to “recommend low-caffeine beverages,” the AI suggested multiple matching products while also highlighting discounted bundle packages. Product selection naturally led to cart additions and purchase-page navigation.
Retail industry observers are paying close attention to this emerging form of AI commerce, which could become a major new customer touchpoint. Unlike conventional e-commerce built around search bars and keyword input, generative AI shopping focuses on interactive recommendations tailored to consumer preferences and specific situations.
As ChatGPT’s user base continues to grow rapidly, more brands are also seeking to expand shopping experiences beyond their standalone apps and websites. Instead of requiring consumers to visit individual online malls, companies can now allow product discovery and purchases directly within AI platforms.
An industry official said consumer behavior could increasingly shift from traditional searching to asking AI assistants for recommendations first.
“For brands, directly entering platforms like ChatGPT is becoming an increasingly important marketing channel,” the official said.
Lotte Chilsung Beverage said it plans to further expand AI-based personalized customer features following the launch of the new service.
