Quando è moda è moda

(When it’s trendy it’s trendy)

Quando è moda è moda (roughly translatable as When it’s trendy it’s trendy) is a song by Giorgio Gaber that refers to the power of trends to spread and somehow impose behaviours, ideas and styles.


In the last ten years the tote bag became a must-have gadget for every brand or event. This tote bag is a way to ironise on our own conformism, on the easiness with which as individual we adopt completely arbitrary trends. There is nothing we can do, when it’s trendy it’s trendy.


Screenprinting by

Associazione Mur