Genesis showcased the Magma GT Concept and X Skorpio Concept on public roads for the first time at the Tutto Bene Hillclimb in Italy, demonstrating how the luxury brand is expanding its performance ambitions across markedly different driving environments.
The event was held on Sept. 9 near Mount Mottarone and Lake Maggiore in Italy’s Piedmont region. Genesis brought the two concepts onto the approximately 9-kilometer mountain route, giving the public its first look at the vehicles in real-world road conditions.
Tutto Bene Hillclimb is an invitation-only automotive gathering jointly organized by Milan-based design studio BorromeodeSilva and Los Angeles-based creative agency Race Service. Launched in 2024, the event brings together automobiles, design and lifestyle rather than focusing solely on competition.
Its centerpiece is a mountain drive featuring 51 corners. Unlike conventional hillclimb events, there is no emphasis on lap times or rankings. Instead, participants and spectators are encouraged to experience the cars’ performance, design and driving character.
Two Concepts, Two Sides of Genesis Performance
The Magma GT Concept represents Genesis’ vision of luxury performance on paved roads. First unveiled at the Magma World Premiere at Circuit Paul Ricard in France last November, the mid-engine luxury grand tourer serves as a key expression of the brand’s expanding Magma performance program.
The X Skorpio Concept takes a very different approach. Revealed in January in the Rub’ al Khali desert in the United Arab Emirates, the extreme off-road concept was inspired by customers who pursue adventurous outdoor lifestyles.
Genesis Magma Racing driver André Lotterer drove the X Skorpio during the Italian event, marking the concept’s first driving appearance in Europe.
The model also takes Genesis’ “Athletic Elegance” design philosophy beyond the luxury road-car segment and into extreme off-road territory.
Putting the two vehicles on the same mountain route highlighted the widening scope of Genesis’ performance strategy. While the low-slung Magma GT explores the potential of a mid-engine grand tourer, the X Skorpio is designed to tackle rough terrain and demanding environments.
The contrast suggests Genesis is looking beyond a single definition of performance as it develops the Magma brand and related technologies.
From Motorsport to Future Mobility
Genesis also displayed the GMR-001 Hypercar and Box Buggy Concept at the event, extending its presence beyond road-going performance concepts to motorsport and experimental mobility.
The GMR-001 is particularly significant to the company’s motorsport ambitions, linking Genesis’ luxury performance strategy with its expanding racing program. Experience gained through motorsport could also provide a development platform for technologies that eventually find their way into future production vehicles.
Genesis participated in Tutto Bene Hillclimb last year with the X Gran Berlinetta Concept, which was also driven by Lotterer.
This year’s appearance with the Magma GT and X Skorpio shows a broader performance portfolio taking shape. As Genesis moves further into motorsport, high-performance grand touring and off-road concepts, attention is now turning to how the design and engineering ideas demonstrated by these vehicles will influence the brand’s future production models.
