Nongshim is ramping up its global marketing efforts by showcasing its latest product, Shin Ramyun Rosé, at MyK FESTA 2026, a major event celebrating Korean culture and lifestyle. Through immersive experiences and consumer-focused activities, the company aims to introduce the product’s unique flavor profile to both domestic and international audiences while reinforcing the global appeal of K-food.
The event, held at KINTEX in Goyang from June 25 to June 28, brings together various sectors of Korean culture, including beauty, food and beverage, fashion, and entertainment. As one of Korea’s leading food brands, Nongshim is participating with a dedicated booth centered on Shin Ramyun Rosé, one of its newest additions to the iconic Shin Ramyun lineup.
Located within the exhibition’s “MyK Street” experience zone, the booth has been designed to provide visitors with an engaging introduction to the product through a combination of entertainment, social media interaction, and product sampling. The space features themed photo zones, interactive events, and a food truck where attendees can taste Shin Ramyun Rosé firsthand.
A key attraction is an immersive photo area inspired by the product’s ingredients and visual identity, complemented by a 360-degree camera experience designed to encourage user-generated content. Visitors who share photos from the booth on social media can also participate in promotional events and receive product giveaways.
Industry observers believe the initiative could significantly enhance brand visibility for Shin Ramyun Rosé, particularly among younger consumers and global fans of Korean culture. By combining food experiences with social media-friendly content, Nongshim is leveraging the growing influence of experiential marketing to create deeper consumer engagement.
The event also provides an opportunity for the company to capitalize on the rising popularity of K-culture worldwide. As global interest in Korean entertainment, fashion, and lifestyle continues to grow, Korean food brands are increasingly using cultural events as strategic platforms to reach new audiences and strengthen brand recognition.
Shin Ramyun Rosé is expected to appeal to a broader consumer base by blending the signature characteristics of Shin Ramyun with a creamy rosé-style flavor profile. The product’s milder and richer taste may help attract consumers who are less familiar with traditional spicy Korean ramen, potentially supporting Nongshim’s efforts to expand into new international markets.
Marketing experts note that experiential campaigns like this can generate lasting promotional value beyond the event itself. Content shared by visitors across social media platforms can amplify brand exposure organically, extending the reach of the campaign to consumers around the world.
